Timing cannot drift
A four-second inhale has to last four seconds every cycle, for ten minutes, while the screen dims and the app is backgrounded. Drift is felt immediately.
Mobile · Daily Breathing
An app you use with your eyes closed
Most wellness apps are read. This one is followed — a rhythm you breathe along with while looking away from the screen. That changes what matters: timing accuracy, audio that never stutters, and animation that stays smooth on a four-year-old phone.
- iOS and Android
- Guided audio and motion
- Published on both stores
- Client
- Daily Breathing
- Sector
- Health & wellness · Consumer app
- Delivered
- 2026 — live on the App Store and Google Play
- Services
- Mobile apps, Web, Cloud
Project at a glance
The situation
What a breathing app has to get right
The feature list is short. The tolerance for error is not — a session is a few minutes of someone trusting the timing, with the phone face down.
01 02 Audio and motion must agree
The voice, the background sound and the expanding circle are three separate systems that have to stay in step, or the session becomes distracting rather than calming.
03 People give up in week one
Wellness apps are downloaded in a burst and abandoned quietly. Whatever brings someone back on day three has to be designed, not bolted on.
04 Progress has to feel real
Breathing has no visible outcome. Without a measurement, a user cannot tell whether any of it is working.
What we built
What we built
One codebase for both stores, and a website that turns a visitor into an install.
Exercises for the moment
Structured rhythms for morning, focus, break, energy, relax and sleep — each colour-coded to a time of day, with light guidance and subtle background audio.
Immersive experiences
Longer guided sessions built around a theme, with their own atmosphere and moving background, for when someone wants more than a timer.
Lessons
Step-by-step courses that teach efficient breathing rather than just counting it, so the habit survives past the novelty.
The BOLT test
A breath-hold measurement scored and tracked over time, which turns an invisible practice into a number that moves.
Find your session
Personalised suggestions based on how the user says they feel right now, removing the choice that stops people starting.
History, reminders & achievements
Session history, gentle reminders and achievement orbs — the return mechanics, plus the subscription that funds the free tier.
What changed
One product, two stores, a habit that survives the first week
Daily Breathing is published on the App Store and Google Play from a single codebase, with a marketing site that explains the methods and sends visitors straight to the right store.
- Sessions keep exact timing with the screen dimmed
- Audio, voice and animation stay in step throughout
- Reminders, streaks and history bring people back
- Subscription and store billing handled on both platforms
- 2
Stores served by one codebase
- 6
Session types across the day
- BOLT
Progress made measurable
Built with
Chosen for one codebase on both stores, without giving up smooth motion or reliable timing.
- App
- React Native
- Expo
- TypeScript
- Reanimated
- Session engine
- Precise timers
- Background audio
- Haptics
- Offline sessions
- Growth
- Push reminders
- Streaks & achievements
- Store subscriptions
- Analytics
- Web
- Marketing site
- Store deep links
- SEO
- Content pages
Have an app idea that lives or dies on the first week?
Retention is a design and engineering problem long before it is a marketing one. Tell us what you want people to come back to.